Thorn a sentimental choice for RRA

Thorn, a brand from another era when television sets were made in Britain and exported to Australia that kindles fond memories among some, will be revised as the corporate name of RR Australia, the financier of browngoods and whitegoods that mainly operates as Radio Rentals.

Originally listed as RR Australia in December 2006, the company used to be known as Thorn Asia Pacific and the company wants to use the Thorn name again.

RR still operates a couple of subsidiary businesses under the Thorn Financial Services and Thorn Business monikers, as well as Radio Rental, Rentlo, Cashfirst and Bigbrownbox.com.au.

Another, unrelated entity in South Australia controls the Radio Rentals corporate name.