ANZ pick PHD to plan ad spend

PHD takes on ANZ following a competitive and protracted tender, ANZ selected agency PHD its $60 million regional media planning and buying account.

The four month pitch process involved a review of all of ANZ's regional agency relationships
The bank has yet to confirm the appointment though industry titles Mumbrella and B&T reported that an announcement is imminent.

PHD edged out incumbent agency Mitchell & Partners to secure the tender.

In New Zealand, the account had been looked after by Ogilvy and regionally Aegis Media's Carat looked after the Asia Pacific account.

Marketing industry publication Adnews claims that PHD has actually taken out the regional account.

Last year Whybin TBWA was named the bank's global creative agency beating incumbents M&C Saatchi and DDB and was in line with the bank's aspirations to amplify its presence as a global brand rather than have distinct country by country market profiles.

ANZ spent around $59.9 million on mainstream media in the 12 months to May 2011, up from $54.4 million, according to Nielsen.